The Bloom Project is a 501(c)(3) social impact creative studio. We show up with warmth, a touch of whimsy, and a genuine love for planting seeds of joy — because a happier community starts with someone willing to go first, stepping out with the courage to bridge the distance and invite others to belong.
We believe joy is a catalyst, so we create it on purpose — through a smile to a stranger, a warm coffee with a friend, a vibrant mural by local artists, or a shirt that sparks a new conversation. We are doing this work because when we needed it, our communities wrapped their arms around us. And the most beautiful way we know how to say thank you is to pass that grace forward.
The Bloom Project took root in Monona, WI, on MLK Day in 2026, brought to life by a small circle of first-generation immigrant women, mothers, and friends. It started simply, with just three of us — Marina D C Zalewski, Luiza Paster, and Jocelyn Tian — and the life-changing power of two phrases: "já deu certo" and "whatever you need."
We didn't wait for the perfect time; we just decided to leave our corners of the world a little better than we found them, starting exactly where we were, with exactly what we had, together. And now, we invite everyone to join us in planting seeds of joy — welcome to The Bloom Project.
A year at a time. Each one starts the same way — someone notices a corner of the world that could be a little warmer, and we go do something about it.
Project No. 1 · our first
The 825 E Johnson mural, a collaboration with DAMA, Developing Artist Murals and Alliances.
I wanted anyone walking past — even for just one second — to feel a spark of joy. A quiet reminder that they are seen. That they are held. And that they belong right here in Madison.
Marina D C Zalewski, at the mural dedication
Project No. 2
We do not know yet what the next one will be — another wall, or something nobody has thought of. When we find it, it goes here.
A community partner curious about collaborating? A neighbor with an idea? We'd love to hear from you and see what we can do together.